Abstract

This paper investigated the impact of environmental scanning on organizational performance and productivity using Nigeria bottling company as a case study. The study anchored on the following objectives, to determine the impact of environmental scanning on organizational performance and productivity and to examine the factors that influence the performance and productivity of an organization based on its environment. In order to achieve the above objectives, the following research questions were asked: to what extent does environmental scanning affect organizational performance and productivity? And what are the effects of environmental scanning on organizational performance and productivity? The study used survey method. The case study: manufacturing company was selected using stratified and simple random sampling techniques, while the respondents were selected using simple random sampling techniques. The findings of this study were that a large number of respondents (57.7%) strongly agreed that environmental scanning have impact on organizational performance and productivity and that 48.7% of the respondents also agreed that there are factors that influence organizational performance based on organizational scanning and determine the productive level of the organization. The study found that there was a relationship between organizational performance and productivity and environmental scanning and that environmental scanning does affect organizational performance and productivity in a manufacturing industry. The study amongst other things recommended that the company or organizations should routinely engage in environmental scanning as it enhances organizational performance and increase their productive level.