Abstract

From the economic liberalization there is numerous investment alternatives available in the market and the main aim this research paper is the know the respondents preferences over the investment alternatives which are already existed in the market, it depends upon the return and risk of the respondents and their risk appetite that they can choose out of the rest of the investment alternatives like, bank deposits, private bonds, shares, derivates, real estate, and gold. if we talk about the income every person in the world who have desire to have their regular income and for this instance they need to take part in the investments and bear the risk if any will occur during the tenure of the investment period as we know youth is the back bone of the new growing generation so we should develop such avenues to boost their interest over the investments so, the researcher has conducted the primary survey on 220 respondents  for this purpose to extract the youths real  preference towards the financial  investment.