Abstract
Despite the recent study of the confluence between Marketing and Neuroscience produces comprehensive discussions on limitations and ethical factors. Little has been engaged to consolidate the theoretical structure of the area. This article has the general objective endorse the concept of Neuromarketing. Therefore, it sought as specific objective to expose the concept of Neuromarketing, its origin and its objectives, mapping the concepts, methods and most widely used research tools as well as show the ethical and limiting prospects of the field. Therefore this article makes use of an exploratory research, bringing together elements of qualified marketing literature and information and also the neuroscience literature in order to better understand the evolution of the technological area with the Marketing and Neuroscience study about the progress bond between man and the market. This research concluded that the consumer is always influenced by seasonal marketing niche campaigns, being aware or not of this process.