Abstract
This article has focused on the Content as a new communication strategy, which aims to inform, not only sell. The first part of the article dealt with the importance of this strategy, the impacts and the influences on the marketing department and in purchasing decisions. A digital research to collaborators on media companies to know the value assigned to the content and if there is concern about the SEO (search engine optimization) was the second part of this article. Finally, how Content Marketing can significantly improve Branding.