YUNIAR, R. INFLUENCE OF SOCIAL MEDIA COMMUNICATION ON PURCHASE INTENTION AND MEDIATED BY HEDONIC BRAND IMAGE FUNCTIONAL BRAND IMAGE BRAND ATTITUDE AND BRAND EQUITY. Management and Economic Journal, [S. l.], p. 608–617, 2019. Disponível em: https://everant.in/index.php/mej/article/view/469. Acesso em: 15 nov. 2024.